Your 10 o’clock meeting is being held in Second Life
Posted by Cyb3rk Bade on 29th June 2008
Forget expanding Dubai, forget sprawling Las Vegas, forget the mushrooming skyscrapers of Shanghai. There’s a city state which, at just five years old, has enjoyed such turbocharged growth that its square mileage already dwarfs New York. Not bad for a place that doesn’t exist.
Second Life is a virtual world that lives only on the worldwide web. Sitting at their real-life PCs, its users pilot a digital character, or avatar, around a 3D simulation of the real world. It even has its own economy in which people design virtual items such as clothes, jewellery or furniture, or buy and develop land, then sell to other users in Linden dollars, which can be converted to real money. There are around 55,000 people making money from Second Life, a few of them millionaires, but there are con artists and fraudsters too.
This Matrix-like world was the childhood dream of Philip Rosedale, the 39-year-old founder of Linden Lab, the San Francisco-based company which plays god by running it all. His not inconsiderable ambitions including redefining the entire web and helping to save the planet by reducing the need for business air travel.
When he’s asked how big Second Life is now, Rosedale doesn’t miss a beat: ‘Four hundred and sixty-two square miles. The land mass, which is growing at 5 per cent a month, is so big now that if you had a helicopter and flew around the edge of the island, so to speak, it would be expanding too fast to really figure out what was going on.’
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This is the motto of SLC Company and we totaly agree with them. Serina Lacava, the owner of SLC Company is one of the best fashion designer in SL and many of us wear proudly at least one of her clothes from one of her collections. “SL Tribune” will try to present a few words about Serina and about her SLC Company.